What W2C means
W2C is used when a buyer wants to find a product source, spreadsheet entry, category page or product route. A W2C page should help the user move from curiosity to a specific next step.
For UK visitors, the next step is usually a category lane, product card, QC guide or main spreadsheet index.
How to handle W2C searches
Broad W2C searches should land on a hub page. Specific item searches can be supported later with dedicated pages if each page has unique content and practical checks.
- Route W2C shoes to footwear categories.
- Route W2C clothes to hoodies, tees, jackets and bottoms.
- Connect W2C pages to QC checks.
- Avoid thin pages that only repeat keywords.
W2C and QC should stay connected
A product link is only the first step. The buyer should still check details, sizing, colour and warehouse photos before shipping.
FAQ
What does W2C mean?
Where to cop.
Is W2C only for shoes?
No. It can apply to any item category.
Where should W2C users go next?
Categories, product cards and QC guidance.